It’s not easy choosing which copy to write. With so many options available, the decision can be overwhelming. It’s worse when you’re not even sure what the different copy are. If you’re in doubt, don’t worry. Here are the top 5 marketing copy types I recommend.
NUMBER ONE: Websites
Besides ad copy, your website is the only copy working for you 24hrs a day, 7 days a week, 365 days a year worldwide. Even when you’re asleep, your website is still advertising your services. Even when you’re at work, your contact web page is accepting more work. Instead of sending out expensive ad copy to potential customers, direct them to your website. A good website answers most of your customer’s questions. You can boost your website by adding a blog, but unlike blogs, a basic website doesn’t need constant updates. Just start your website and sit back while it brings in more business. You can spruce it up when your profits increase, but even plain websites attract clients. With so much free website building software out there, you can have a great website for free.
NUMBER TWO: Speech/scripts
With the rise of Youtube, videos became an easy, free way to market your business. Instead of reading over a long article, your customers could watch your video. Just set-up a camera at your workplace and record. No need for a fancy set, cast or crew. As long as your script has substance, you’ll reel in potential customers and increase your exposure.
Scripts are useful at conferences. Don’t go on stage and improvise! You need the right words, tone, and must identify with your audience.
Another use for speeches is at business meetings. Whether you’re talking to investors or employees, speeches provide a great opportunity to speak with people in person. Stand out from competitors who hide behind phones and computers. Get out there and meet your audience. Make eye contact and be visible. Be the face AND voice of your brand!
NUMBER THREE: Blogs
A blog is a series of posts on a website. Instead of a basic website, a blog is regularly updated. Blogs are often used as a free newsletter because they show a stream of updates on your business. When set-up properly, the blog will email subscribers whenever you post. This is far more convenient for you and your customers. You won’t have to waste paper and ink mailing thousands of people. They won’t have newsletters to throw out and can easily see issues they missed. Regular blogs are reminders of your business, so when people need your services, you’ll be the first person they call. Search engines will also get a reminder to visit your website and boost your online ranking. Every time you post, search engines will be alerted.Google likes old websites because your age shows you’re committed to your online presence.
NUMBER FOUR: Articles
Articles show your knowledge on a subject and industry, which will impress clients. Being an expert makes you very valuable in your field. It also justifies higher rates because you’ve proven your worth. When you publish articles online, you step into article marketing. If your article goes viral, it’ll send thousands of people to your website. This is the best way to get word of mouth exposure on a huge scale. Another bonus is SEO (Search Engine Optimised) articles. Google uses keywords to rank your website, so you’ll please readers AND search engines.
NUMBER FIVE: Case Studies
Testimonials are brief quotes from happy customers, but testimonials have a bad reputation. Now many people think they’re fake, which isn’t surprising because many are. To overcome this problem, businesses are now using case studies. A case study shows how your product or service helped someone achieve their goals. By providing detailed proof of what your business can do, you’ll be more trustworthy. Also, linking your brand to real people shows your personable side. It’s much better to be an approachable company than a brand who keeps their distance.
If I had to choose just 5 copy to write, these would be it.