I always go the extra mile. When requested, I find relevant photos for the copy I write. Sadly, not all writers do this. They leave you with lots of words and nothing to look at. Great pictures are very important for great content. Readers run from a giant wall of text, so pictures are the perfect way to space out the text. When businesses look for their own pictures, they often make 3 big mistakes. Read on so you don’t make the same costly errors.
Step 1: Don’t read the Terms & Conditions.
Terms & Conditions are boring, but they must be read. You never know what different companies have hidden in their contracts. Some websites offer free pictures, but insist on credit being given. Some sell royalty-free photos, but switch to royalty payments after thousands of views. Don’t get any nasty surprises in the future. You can’t afford a lawsuit.
Always read their Terms & Conditions from start to finish. Make sure you understand everything. If you’re unsure about any clauses, email their support to ask. There’s no such thing as a stupid question. It’s better to be embarrassed than sued.
Step 2: Choose the wrong size.
Why buy a LARGE picture when your web page is small? The bigger the picture, the bigger the cost. Quality websites let you download a ‘comp’ copy of the picture you want. Comp copies are watermarked so they can’t be stolen. Use these pictures to see what size you need before you buy.
Comp copies also help you determine whether the photo fits the content. Does it reflect the heading and/or sub-headings? Does it match your brand? Is the picture relevant to the topic? It might be tempting to choose a controversial picture, but views don’t equal buys. Build a respectable brand over time, not a fad overnight.
Step 3: Steal pictures!
Why buy photos when they’re all over the internet for free? A quick search on Google images shows an endless supply of pictures. Why buy them? Just copy them off the web, right?
Yes, if you’re a thief.
Every image, picture, graphic, design, and photo online belongs to someone. Use their property without asking and you could get sued. A major photo provider is famous for suing copyright breachers. Go online and you’ll see stories about people being sued for thousands of pounds or more. Even when a web designer supplied the image, the person who published the picture is punished. You might get away with it for a while, but if your brand grows it’s only a matter of time until someone finds out. Then you can watch your profits and respect disappear overnight…or you could just pay a low price of £5 for a picture.
Those 3 easy steps show how to lose money on photos. Images are great for catching someone’s attention, and also provide SEO so your website gets a boost in search engines. Now there’s no reason why your pictures can’t increase the money-making potential from your copy. If in doubt, let your copywriter do the legwork for you.