Bland copy chases clients away – fast! No one wants to be bored stiff by what feels like a trillion words of the same ole same ole stuff. Sure, there’s only so much you can say about each topic, but at least change the way you say it. Here are five ways to say the same thing (or something different) in a new way!
Be the life of the party!
Be funny and/or sarcastic! Bring out your best jokes. Use some reverse psychology. Just be a fun brand to be around. Publish light-hearted copy that people love to read and spread around to all their friends.
This writing style is very effective for employees and customers. Employee morale will stay high, maintaining quality work and retaining the best workforce. Customers will see how you stand out from the rest, making you unforgettable.
Tell us a story!
Who doesn’t love a great story? Readers want stories they can relate to. Seeing how your brand took REAL people from hardship to success is the ultimate sales tool. You’ve said what you can do. Time to show it.
Here’s a story example:
In 2010, ABC Company did this…In 2011, ABC Company did that…In 2012, ABC Company joined with 123 Brand…
Changed into this…
ABC Company was started by me, Joe Bloggs, after another major brand let me down…again. It all started on a typical rainy Monday morning at 9am…
Guess which one readers prefer? Guess which one stands out?
Which one do you have? And which one do you want?
Writing in the 3rd person (he, she, they, ____ company) is over. Sell the REAL you by talking TO readers, not AT them. Stories are easier to sell than some bland content. Stories are exciting, intriguing, inspiring, and unforgettable. You can be too.
Make ’em angry!
No, nothing illegal. All legal, but still naughty…
Say the wrong thing to the right group and they’ll feel compelled to respond. When they see what you really meant, they’ll laugh it off.
Then word of mouth spreads.
If you mentioned brands, they might respond – why not? You gave them free marketing! When they comment on your work, it boosts your image. Nice trade off, right?
Here’s a demo on my old blog.
Could it go viral? Sure, why not?
Of course, this won’t happen if you never give it a shot.
Fight your corner!
When you’re selling, don’t cut to the sales pitch!
That’s an easy way to push readers away!
First you must:
Highlight their problems.
Address their feelings.
Put their thoughts into words.
Break down any reservations.
Then offer THE solution.
Sure, it can be a bit uncomfortable finding faults in your product/service, but then you have a great chance to argue why the faults are minor or not really faults at all. Addressing criticism is an effective persuasion technique. Showing you’ve considered both sides of argument is a sign of openness to change. This always earns major respect from your audience.
Natural SEO still works!
Have you read my article on SEO’s death? Then you know which SEO works and which SEO gets you kicked off Google. I’ll demonstrate both website-killing and website-boosting Seach Engine Optimised copy below.
Google started clamping down on content that’s over-optimised like this: Zahra is a writer. Zahra added this to Zahra’s web page for Zahra’s readers to read.
Popular, profitable copy always reads more naturally like this: Zahra is a writer. She added this to her web page for you to read.
Safe, natural SEO attracts Google and keeps readers. If your copywriter is cheap, it’s very likely they’ll be using bad SEO written by computers. Watch out! Once a website has been blacklisted, it’s hard (sometimes impossible) to recover.
That’s it. Of course your copywriter’s choice depends on your needs. Who is your audience? What goal should your copy achieve? A good copywriter provides a questionnaire when you work with them. Your answers will reveal the best profitable writing style for your project.