3 Reasons To Ditch Your Agency For Freelancers

Taking a chance on freelancers used to be a big No-No. If they’re so good, surely an agency would’ve snapped them up by now, right? Wrong. The demand for writing is huge, but there aren’t enough agencies to go around. Freelance writers fill the huge gap. When people choose freelancers over an agency, cost is usually the reason. However, there are 3 other great reasons why you should choose a freelance writer over an agency one.

1. Maintain Agency Competition
Less competition means prices will skyrocket. Agencies could charge whatever they like and get away with it. You’d have nowhere else to go. The more writers the merrier. If a writer doesn’t perform to a high standard, you’ll find a replacement. If an agency raises their prices beyond your budget, you’ll still have affordable alternatives. Supporting freelancers forces agencies to provide good service.

2. Complete Projects Faster
Agencies have many departments. You’ll jump through several hoops to reach a writer. Some agencies might promise a quick response, but usually this is a form message sent automatically. With so many customers to help, how long will it take to reach you? When your project is a rush-job, it’ll be harder to finish on time.
Freelancers usually work alone, but some may have an assistant. Freelancers accept less work, so they’ll reach your message much sooner. I respond to every message within 24 hours and projects may start within a few working days. Project completion is faster too. I don’t have to sign off with a supervisor and a supervisor’s supervisor. Cutting out the middle-men and women reduces waiting times.

3. Know Your Writer
This seems so simple. You saw your writer’s picture on her website, read her credentials, liked her samples, and felt reassured by her responses. You pay her and relax, knowing great articles are coming your way…Or not. They come with errors, sound like a computer wrote them, and barely make sense.
This is what happens when you don’t know your writer. An agency writer could delegate to her colleagues or people less experienced. Even worse, she could pay exploitative wages to writers who barely speak English.
Hiring a freelancer means you know who will write your articles. Working with someone you trust is so important in business. You don’t want a lazy agency to screw up your chance to impress customers. Build up a strong working relationship with one freelancer instead of some cold, distant agency.

Those three reasons show why you should ditch your agency for freelancers ASAP. In addition to saving money, choose freelancers if you want to maintain strong competition for agencies, receive faster responses to queries, and know who is writing your content. If you do choose an agency, build a strong relationship with the writer. Good freelancers are hard to come by, so hold on and don’t let go!


12 Questions to Ask A Copywriter Before You Hire

So you’ve got a long list of possible candidates, but what next? How do you sort the good from the bad? Are they a hobbyist or a professional? So many questions, but which one to ask? It’s very important to ask the right questions when hiring someone. Here are 20 questions every quality copywriter can answer.

1. Do you use writing software?
Speech recognition, word processing, and other general software packages are fine. If the candidate mentions article writing software, run! You can tell when a computer churned out an article. It doesn’t flow, doesn’t make sense, and doesn’t keep human readers interested. Professional writers know creativity comes from humans, not a computer program.

2. Are you reliable?
They’ll say, “Yes!” but actions speak louder than words. When they make a promise, make sure they keep it. If your telephone appointment is 9am, they should call at 8:59am. If they promise a response in one day, expect a response within 24hrs. If they promise a first draft for Monday morning, expect one by late Sunday. Professionals go the extra mile. It’s not desperation, it’s good business.

3. Are you flexible?
Searching for reliable writers isn’t a quick process. Remember, time is money. Instead of hiring an expert for every job, get a flexible writer who can adapt. Now you’ll have the right skills for every job.

4. Do you write full-time?
A part-time writer doesn’t mean a bad writer. However, there’ll be times when you need help ASAP. Calling the writer at work might get them fired. Also, part-time writers squeeze in writing around their day job. This means you won’t be working on the same hours. When a project requires interviews, onsite work, etc, it’ll be difficult because the writer can’t come in.

5. Do you quadruple check information?
Have you read 3 Major Research Mistakes You’re Going To Make? Then you know bad research involves a lazy double check. If your writer doesn’t give every fact, figure, and foreign spelling the quadruple check, you’re in trouble. Readers can overlook a typo on a web page. Wacky statistics and dodgy graphs won’t go down well…

6. How much do you charge?
You shouldn’t hire based solely on price. You get what you pay for. Cheap work might need someone else to fix it. Expensive work doesn’t guarantee you’ll be happy. Negotiation is possible, especially if you’re a small organisation like a charity, but don’t insult the writer. If their rates are far from your budget, look elsewhere.

7. Are your rates on your website (and why)?
It is impossible to post an exact project cost because each job varies. They require different levels of research, working at different locations, interviews, timescales, and word counts. Beware if a writer gives an exact quote without asking the necessary questions. A project range is more accurate, but be prepared to pay the top end.

8. How fast can you type?
They don’t have to type 100 wpm, but being too slow is a problem. Some writers take writing FAR too seriously. They sweat over a sentence for hours, days, even weeks, but slow writing doesn’t mean good writing.

9. What is your turnaround?
If you need an article in 24 hours, expect to pay extra. A busy writer isn’t so desperate to accept work at the last minute for the usual cost. They’re doing you a favour. Paying extra is a nice way to say thank you. If projected delivery is weeks away, you’ve got to use common sense. Large projects like white papers and several websites take time, but a press release or blog post wouldn’t.

10. Do you make mistakes?
Remember, writers are not editors or proofreaders. Still, writers who respect your content will edit what they’ve written. They should never send out the first draft. They should also proofread BUT ask you to do the final proofread. Writers don’t always see their own mistakes, so a fresh pair of eyes is necessary. Of course, mistakes on every page, in every paragraph, in every line is inexcusable.

11. Do you network?
Professionals network with others online and/or offline. This could involve joining professional associations, relevant groups on social networks, and getting in contact with other professionals via email. My first month freelance writing, I had good contacts with three web developers. Networking means you can contact one writer and have instant access to a team of professionals.

12. Do you work at an agency?
Agency workers, agency prices. You’re not just paying for the writer, but several others in the work chain. If the agency writer offers to ditch the agency and work on side, be cautious…Are they someone you can trust?

If the candidate can’t answer these simple questions, I’d strike them off the list. Many of these questions apply to professionals period, so there’s simply no excuse.