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Author: Zahra Brown

5 Best Free Marketing Methods

5 Best Free Marketing Methods

Studies have shown that customers must see your brand at least 7 times. When one advert costs thousands, it’s clear that marketing won’t come cheap. Since you’re doing your own copywriting, why not do your own marketing? Why pay for something when you can get it for free? Here are the 5 best free marketing methods.

METHOD ONE: Business Planning Events
Networking events are commonly used by businesses, but business planning events are often overlooked. They’re free, in your local area, and link you to upcoming businesses who need your services. This is the perfect opportunity to exchange details. Don’t go for the hard sell! Disguise your motives with the personable approach. Strike up an honest conversation and naturally bring up your services. Most business planning workshops start with an introduction by all, so always have a winning summary of what you have to offer.

METHOD TWO: Classified Ads
Classified ads have a bad reputation for scammers, but reputable businesses do use them. Regularly posting there in multiple cities will dramatically increase your brand’s exposure. As long as you stay within the website’s terms, there’s no reason why you’ll be penalised. Be the first poster in the morning and the last one at night. Daily posting is the most effective method, and offering discounts gives another great boost.

METHOD THREE: Email Signatures
Adding your full services list to your email signature does wonders. When a client has one service fulfilled, seeing your signature reminds them of other jobs they need done. If you’re a specialist, this is a must! Customers won’t know you offer more unless you tell them. If you’ve got a long list, cut down to your most popular products. At the very least, include your slogan with a link to your website.

METHOD FOUR: Press Releases
Press releases are for every business, big or small. With so many free press release websites, some including handy tools and templates, there’s no reason why a press release announcement isn’t a great option. Keep in mind that the most successful press releases may come from large brands, but there must be someone out there who needs what you’re offering. Having a press release on your website will attract attention directly to you – clients won’t have to click through someone else’s website – so don’t forget to post it there as well as your blog.

METHOD FIVE: Directories
There are countless directories online and submitting is easy. Just enter your business name, area, contact details, and an attractive logo. When people look in your area, you might be one of the first to pop up. You’ll need to enter your email address and a password, but only for security purposes. With your exclusive account, you can update, upgrade or remove your listing anytime.

There are more options out there, so always keep an eye out. Remember that free advertising is worthless if no one sees it. Always use free AND visible marketing. There’s no point in saving money if customers can’t find you. When your profits rise, upgrade your marketing budget too. Get top positions on classified ad websites and directories, join exclusive forums to display your brand in your signature and link to your website, pay someone to mail out press releases. Start with free options, progress to cheap ones, and then hit the big time!

3 Reasons To Ditch Your Agency For Freelancers

3 Reasons To Ditch Your Agency For Freelancers

Taking a chance on freelancers used to be a big No-No. If they’re so good, surely an agency would’ve snapped them up by now, right? Wrong. The demand for writing is huge, but there aren’t enough agencies to go around. Freelance writers fill the huge gap. When people choose freelancers over an agency, cost is usually the reason. However, there are 3 other great reasons why you should choose a freelance writer over an agency one.

1. Maintain Agency Competition
Less competition means prices will skyrocket. Agencies could charge whatever they like and get away with it. You’d have nowhere else to go. The more writers the merrier. If a writer doesn’t perform to a high standard, you’ll find a replacement. If an agency raises their prices beyond your budget, you’ll still have affordable alternatives. Supporting freelancers forces agencies to provide good service.

2. Complete Projects Faster
Agencies have many departments. You’ll jump through several hoops to reach a writer. Some agencies might promise a quick response, but usually this is a form message sent automatically. With so many customers to help, how long will it take to reach you? When your project is a rush-job, it’ll be harder to finish on time.
Freelancers usually work alone, but some may have an assistant. Freelancers accept less work, so they’ll reach your message much sooner. I respond to every message within 24 hours and projects may start within a few working days. Project completion is faster too. I don’t have to sign off with a supervisor and a supervisor’s supervisor. Cutting out the middle-men and women reduces waiting times.

3. Know Your Writer
This seems so simple. You saw your writer’s picture on her website, read her credentials, liked her samples, and felt reassured by her responses. You pay her and relax, knowing great articles are coming your way…Or not. They come with errors, sound like a computer wrote them, and barely make sense.
This is what happens when you don’t know your writer. An agency writer could delegate to her colleagues or people less experienced. Even worse, she could pay exploitative wages to writers who barely speak English.
Hiring a freelancer means you know who will write your articles. Working with someone you trust is so important in business. You don’t want a lazy agency to screw up your chance to impress customers. Build up a strong working relationship with one freelancer instead of some cold, distant agency.

Those three reasons show why you should ditch your agency for freelancers ASAP. In addition to saving money, choose freelancers if you want to maintain strong competition for agencies, receive faster responses to queries, and know who is writing your content. If you do choose an agency, build a strong relationship with the writer. Good freelancers are hard to come by, so hold on and don’t let go!