5 Most Profitable Writing Styles…Ever!

Bland copy chases clients away – fast! No one wants to be bored stiff by what feels like a trillion words of the same ole same ole stuff. Sure, there’s only so much you can say about each topic, but at least change the way you say it. Here are five ways to say the same thing (or something different) in a new way!

Be the life of the party!

Be funny and/or sarcastic! Bring out your best jokes. Use some reverse psychology. Just be a fun brand to be around. Publish light-hearted copy that people love to read and spread around to all their friends.

This writing style is very effective for employees and customers. Employee morale will stay high, maintaining quality work and retaining the best workforce. Customers will see how you stand out from the rest, making you unforgettable.

Tell us a story!

Who doesn’t love a great story? Readers want stories they can relate to. Seeing how your brand took REAL people from hardship to success is the ultimate sales tool. You’ve said what you can do. Time to show it.

Here’s a story example:

In 2010, ABC Company did this…In 2011, ABC Company did that…In 2012, ABC Company joined with 123 Brand…

Changed into this…

ABC Company was started by me, Joe Bloggs, after another major brand let me down…again. It all started on a typical rainy Monday morning at 9am…

Guess which one readers prefer? Guess which one stands out?
Which one do you have? And which one do you want?

Writing in the 3rd person (he, she, they, ____ company) is over. Sell the REAL you by talking TO readers, not AT them. Stories are easier to sell than some bland content. Stories are exciting, intriguing, inspiring, and unforgettable. You can be too.

Make ’em angry!

No, nothing illegal. All legal, but still naughty…
Say the wrong thing to the right group and they’ll feel compelled to respond. When they see what you really meant, they’ll laugh it off.

Then word of mouth spreads.

If you mentioned brands, they might respond – why not? You gave them free marketing! When they comment on your work, it boosts your image. Nice trade off, right?

Here’s a demo on my old blog.

Could it go viral? Sure, why not?

Of course, this won’t happen if you never give it a shot.

Fight your corner!

When you’re selling, don’t cut to the sales pitch!

That’s an easy way to push readers away!

First you must:

Highlight their problems.

Address their feelings.

Put their thoughts into words.

Break down any reservations.

Then offer THE solution.

Sure, it can be a bit uncomfortable finding faults in your product/service, but then you have a great chance to argue why the faults are minor or not really faults at all. Addressing criticism is an effective persuasion technique. Showing you’ve considered both sides of argument is a sign of openness to change. This always earns major respect from your audience.

Natural SEO still works!

Have you read my article on SEO’s death? Then you know which SEO works and which SEO gets you kicked off Google. I’ll demonstrate both website-killing and website-boosting Seach Engine Optimised copy below.

Google started clamping down on content that’s over-optimised like this: Zahra is a writer. Zahra added this to Zahra’s web page for Zahra’s readers to read.

Popular, profitable copy always reads more naturally like this: Zahra is a writer. She added this to her web page for you to read.

Safe, natural SEO attracts Google and keeps readers. If your copywriter is cheap, it’s very likely they’ll be using bad SEO written by computers. Watch out! Once a website has been blacklisted, it’s hard (sometimes impossible) to recover.

That’s it. Of course your copywriter’s choice depends on your needs. Who is your audience? What goal should your copy achieve? A good copywriter provides a questionnaire when you work with them. Your answers will reveal the best profitable writing style for your project.



7 Key Members of Your DIY Marketing Team

Starting a copywriting team isn’t easy. You need to find the right person for each role. Here are several points to consider when making these important decisions. If you think of anything else, jot it down on this article printout. You could even use this article when interviewing possible team members.

KEY MEMBER ONE: Project Manager
The team leader. I’d suggest someone in a supervisory role, someone who’s already in charge. Then they have the level of respect necessary to push a project ahead. Project managers must be well-organised and stick to their guns. When the team is slacking, a good project manager will tell them. No one respects a tyrant, but no one respects a pushover either. A good project manager will balance between the two.

The marketer will research what copy the business needs. They’ll consider your budget and time constraints. They’ll also look at the competition, so you’re not just following in someone else’s footsteps. A good marketer will also tie all your copy together, for example, time a press release with your new website’s grand opening. Your marketer should learn basic marketing terms like USP (Unique Selling Point) and Call to Action, and understand how these terms come together.

Without the writer, there is no copy. With the marketer’s help, the writer will write effective copy that draws in readers and converts them into buyers. The right tone, grammar, length, and much more are factors the copywriter must consider. The writer must also carry out basic research through interviews, read business materials, and use their expertise. A good writer will spend quality time perfecting the copy, but quality time must be quick. Squeezing in copywriting in their spare time isn’t good enough. The writer must take writing seriously: set aside time daily, redraft, and self-edit.

Writers try to cut what isn’t necessary, but being attached to the copy makes things difficult. This is why having a separate editor is a good idea. They spot mistakes writers miss, see parts that are unclear, and provide guidance on the rules of writing. Editors should NOT write. They must only EDIT. Everyone must stick to their role or the project might fall apart. The editor should also identify the ‘voice’ your brand has and maintain its consistency in all copy.

KEY MEMBER FIVE: Proofreader
The proofreader uses intense focus while reading. They must spot those silly mistakes the writer and editor missed. They should clearly mark errors so they can be fixed quickly. If the proofreader keeps finding many mistakes, the project manager should have a word with the writer and editor, particularly the editor. Give the proofreader the time they need to do a good job. Ideally, let them have their own work area where they can proofread in peace. Disruptions mean mistakes could slip through.

KEY MEMBER SIX: Graphic Designer
Copy and pictures are nice, but an original, consistent presentation will take your brand to another level. If you’re fortunate enough to work in a technology industry, finding someone with graphics skills should be easy. If you’re working in other industries, choose someone who’s willing to put in the time and effort to learn. There are free/cheap graphics programs out there, so all the designer needs are good tutorials (I recommend Youtube). Make sure the designs don’t distract attention from the words. This is copywriting, not graphics portfolio building.

KEY MEMBER SEVEN: Unbiased Person
This is the tough one…Have you got anyone on your team who’s always brutally honest? This role might a supervisor, CEO, Director, etc who isn’t afraid to tell the truth. Or you could ask a relative or friend who’s always honest. For wider feedback, go online to your favourite website. Stress that you’re NOT advertising. You just need honest feedback. The best way to get this from strangers is through surveys. This is a great way for responders to hide so they’re not afraid to be honest.

What happens if you don’t have 7 people? No problem. People will have to do more than one job. As long as you share the duties and workload fairly, this won’t be a problem. Make sure no one has consecutive jobs to complete, for example, don’t let your writer be your editor. You could pass this article around your team and see who volunteers for each role. Don’t just accept anybody! If you doubt they’ve got the right skills, be honest. Better to hurt their feelings than risk poor copywriting.