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7 Key Members of Your DIY Marketing Team

7 Key Members of Your DIY Marketing Team

Starting a copywriting team isn’t easy. You need to find the right person for each role. Here are several points to consider when making these important decisions. If you think of anything else, jot it down on this article printout. You could even use this article when interviewing possible team members.

KEY MEMBER ONE: Project Manager
The team leader. I’d suggest someone in a supervisory role, someone who’s already in charge. Then they have the level of respect necessary to push a project ahead. Project managers must be well-organised and stick to their guns. When the team is slacking, a good project manager will tell them. No one respects a tyrant, but no one respects a pushover either. A good project manager will balance between the two.

Image courtesy of  Ambro / FreeDigitalPhotos.net
Image courtesy of Ambro / FreeDigitalPhotos.net

KEY MEMBER TWO: Marketer
The marketer will research what copy the business needs. They’ll consider your budget and time constraints. They’ll also look at the competition, so you’re not just following in someone else’s footsteps. A good marketer will also tie all your copy together, for example, time a press release with your new website’s grand opening. Your marketer should learn basic marketing terms like USP (Unique Selling Point) and Call to Action, and understand how these terms come together.

KEY MEMBER THREE: Writer
Without the writer, there is no copy. With the marketer’s help, the writer will write effective copy that draws in readers and converts them into buyers. The right tone, grammar, length, and much more are factors the copywriter must consider. The writer must also carry out basic research through interviews, read business materials, and use their expertise. A good writer will spend quality time perfecting the copy, but quality time must be quick. Squeezing in copywriting in their spare time isn’t good enough. The writer must take writing seriously: set aside time daily, redraft, and self-edit.

KEY MEMBER FOUR: Editor
Writers try to cut what isn’t necessary, but being attached to the copy makes things difficult. This is why having a separate editor is a good idea. They spot mistakes writers miss, see parts that are unclear, and provide guidance on the rules of writing. Editors should NOT write. They must only EDIT. Everyone must stick to their role or the project might fall apart. The editor should also identify the ‘voice’ your brand has and maintain its consistency in all copy.

KEY MEMBER FIVE: Proofreader
The proofreader uses intense focus while reading. They must spot those silly mistakes the writer and editor missed. They should clearly mark errors so they can be fixed quickly. If the proofreader keeps finding many mistakes, the project manager should have a word with the writer and editor, particularly the editor. Give the proofreader the time they need to do a good job. Ideally, let them have their own work area where they can proofread in peace. Disruptions mean mistakes could slip through.

KEY MEMBER SIX: Graphic Designer
Copy and pictures are nice, but an original, consistent presentation will take your brand to another level. If you’re fortunate enough to work in a technology industry, finding someone with graphics skills should be easy. If you’re working in other industries, choose someone who’s willing to put in the time and effort to learn. There are free/cheap graphics programs out there, so all the designer needs are good tutorials (I recommend Youtube). Make sure the designs don’t distract attention from the words. This is copywriting, not graphics portfolio building.

KEY MEMBER SEVEN: Unbiased Person
This is the tough one…Have you got anyone on your team who’s always brutally honest? This role might a supervisor, CEO, Director, etc who isn’t afraid to tell the truth. Or you could ask a relative or friend who’s always honest. For wider feedback, go online to your favourite website. Stress that you’re NOT advertising. You just need honest feedback. The best way to get this from strangers is through surveys. This is a great way for responders to hide so they’re not afraid to be honest.

What happens if you don’t have 7 people? No problem. People will have to do more than one job. As long as you share the duties and workload fairly, this won’t be a problem. Make sure no one has consecutive jobs to complete, for example, don’t let your writer be your editor. You could pass this article around your team and see who volunteers for each role. Don’t just accept anybody! If you doubt they’ve got the right skills, be honest. Better to hurt their feelings than risk poor copywriting.

5 Best Free Marketing Methods

5 Best Free Marketing Methods

Studies have shown that customers must see your brand at least 7 times. When one advert costs thousands, it’s clear that marketing won’t come cheap. Since you’re doing your own copywriting, why not do your own marketing? Why pay for something when you can get it for free? Here are the 5 best free marketing methods.

METHOD ONE: Business Planning Events
Networking events are commonly used by businesses, but business planning events are often overlooked. They’re free, in your local area, and link you to upcoming businesses who need your services. This is the perfect opportunity to exchange details. Don’t go for the hard sell! Disguise your motives with the personable approach. Strike up an honest conversation and naturally bring up your services. Most business planning workshops start with an introduction by all, so always have a winning summary of what you have to offer.

METHOD TWO: Classified Ads
Classified ads have a bad reputation for scammers, but reputable businesses do use them. Regularly posting there in multiple cities will dramatically increase your brand’s exposure. As long as you stay within the website’s terms, there’s no reason why you’ll be penalised. Be the first poster in the morning and the last one at night. Daily posting is the most effective method, and offering discounts gives another great boost.

METHOD THREE: Email Signatures
Adding your full services list to your email signature does wonders. When a client has one service fulfilled, seeing your signature reminds them of other jobs they need done. If you’re a specialist, this is a must! Customers won’t know you offer more unless you tell them. If you’ve got a long list, cut down to your most popular products. At the very least, include your slogan with a link to your website.

METHOD FOUR: Press Releases
Press releases are for every business, big or small. With so many free press release websites, some including handy tools and templates, there’s no reason why a press release announcement isn’t a great option. Keep in mind that the most successful press releases may come from large brands, but there must be someone out there who needs what you’re offering. Having a press release on your website will attract attention directly to you – clients won’t have to click through someone else’s website – so don’t forget to post it there as well as your blog.

METHOD FIVE: Directories
There are countless directories online and submitting is easy. Just enter your business name, area, contact details, and an attractive logo. When people look in your area, you might be one of the first to pop up. You’ll need to enter your email address and a password, but only for security purposes. With your exclusive account, you can update, upgrade or remove your listing anytime.

There are more options out there, so always keep an eye out. Remember that free advertising is worthless if no one sees it. Always use free AND visible marketing. There’s no point in saving money if customers can’t find you. When your profits rise, upgrade your marketing budget too. Get top positions on classified ad websites and directories, join exclusive forums to display your brand in your signature and link to your website, pay someone to mail out press releases. Start with free options, progress to cheap ones, and then hit the big time!